News – Monday, 24 October 2016
Jakarta, 24 October 2016 – Today, PT Brewin Mesa Sutera (Brewin Mesa), a Singapore based real estate investment and development company, inaugurates The Lana Sales Gallery. The Lana is a prestigious apartment project offering the concept of balance and tranquility in the middle of Alam Sutera’s lively CBD. The Lana is designed by Andrew Bromberg, a multi-award-winning architect, and Global Board Director of AEDAS, one of the world’s largest architecture firm. While The project’s beautiful interior design is conceived by Juliana Muljawan, a highly regarded Indonesian designer with 15 years of experience designing tasteful and well-appointed interiors for projects in Indonesia.
Bill Cheng, President Director PT Brewin Mesa Sutera said, “The Lana is Brewin Mesa’s first project in Indonesia and we will ensure that only the best is delivered to our buyers. Through The Lana, we want to be recognized for our innovative design, superior construction quality and, efficient and functional layouts. With high-quality specification and strategically located at Alam Sutera, with abundant of amenities nearby, we are confident the project will receive a positive response from Indonesian citizens. To show our commitment to this project, we introduce The Lana Sales Gallery where customers are able to see and feel our unique design firsthand.”
Juliana Muljawan, Interior Designer said: “The Lana’s interior design concept was a specific brief provided by Brewin Mesa which stipulated an interior that is classy, understated, sophisticated and elegant, and differentiated to other projects in Serpong, West, and North Jakarta. The Lana’s interior design is in line with its nature-inspired concept of providing a wholesome, peaceful and soothing living environment for its residents. It is also catered to its target market – one of the target markets of The Lana are young couples, new families, and trendy professionals. Many have studied and spent time overseas and have been exposed to international design trends, hence have become more demanding in wanting tastefully appointed interiors. I and Brewin Mesa believe that gone are the days where interiors of homes are blatantly opulent and gaudy, and that there is a new breed of customers wanting interiors that are different and at the cutting edge of international design. We see this more and more in restaurants, bars, and hotels, and we believe it is time to see this in homes as well.”
Stevie Faverius Jaya, General Manager of Sales and Marketing PT Brewin Mesa Sutera, said: “The Lana is targeted towards end users, as such The Lana not only has a functional and efficient layout but also high-quality specifications for all of its units. Each unit’s bathrooms, living rooms, pantry, bedroom, walls, flooring, and air-conditioning uses the best materials for end users to enjoy. The Lana also offers many amenities supporting a healthy and relaxing lifestyle that cannot be found at other apartments, including a meditation garden, yoga studio, fitness room, along with the sauna, a huge swimming pool, jacuzzi and many more. Facilities for families and children alike.”
The Lana has a total construction floor area of 85,000 sqm comprising of two 38 story towers with 496 units. The unparalleled number of amenities The Lana offers includes 3 pools, a large sky deck, multiple resident lounges and meeting facilities, a large gym, gardens, water features, barbeque areas as well as unique features such as Thinking Boxes, Wayang Tower, Giant Hammock, and Solarium. The Lana offers four types of units – 1 bedroom, 2 bedrooms, 3 bedrooms and 3+1 bedrooms.
A few of The Lana’s signature features are :
The Thinking Boxes. A quiet space above ground and nestled within the branches of strong trees. The thinking box is a tranquil place to lounge and contemplate.
The Wayang Tower. In the evening, this play tower transforms into a lantern that captures the interaction of the children inside which is reflected like a wayang kulit.
The Giant Hammock. Located on the 18th floor Sky Deck, an area for residents to sit back and relax in a casual environment while enjoying panoramic views from the 18th Floor.
The Solarium. A unique sun-filled lounge and library that is encased in full height windows that opens out to a tree-lined outdoor seating area.